The Trend of Payment Method Shifts Among Gen Z from Traditional to Modern

Imas Mashitoh; Ray Octafian

doi:10.59890/ijaeam.v3i3.21

Authors

Imas Mashitoh STIEPARI, Semarang
Ray Octafian STIEPARI, Semarang

DOI:

https://doi.org/10.59890/ijaeam.v3i3.21

Keywords:

Modern, Payment Method, Trend, Traditional

Abstract

This study aims to explore the trend of shifting payment methods from traditional to modern among Generation Z at Es Teh Nusantara Pasar Pringapus. Using a qualitative approach, this research seeks to gain an in-depth understanding of the factors influencing the preferences and adoption of payment methods among young consumers. A purposive sampling technique was used to select relevant informants. The interviews were conducted face-to-face at Pasar Pringapus, lasting 30-60 minutes per informant. The collected data was then analyzed using thematic coding methods to identify patterns and emerging themes. The results of the study indicate a strong tendency among Generation Z to transition from traditional payment methods such as cash to modern methods like e-wallets and QRIS (QR Code Indonesian Standard). Key factors driving the adoption of modern payment methods include the ease and speed of transactions, availability of promotions and discounts for digital payment users, alignment with a digitally-oriented lifestyle, and the perceived security advantage over cash. These findings contribute to the understanding of Generation Z consumer behavior, particularly regarding decision-making in payment methods. Further research could involve a more demographically diverse segment of consumers and explore other product and service categories to provide a more comprehensive view of payment method trends in the digital era

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