The Influence of Ease of use, Trust and Perceived Risk on Purchase Decisions of Shopee E-Commerce Users in Surakarta

Alfia Uke Tahara; Asih Handayani; Adcharina Pratiwi

doi:10.59890/ijir.v3i4.2

Authors

Alfia Uke Tahara Slamet Riyadi University, Surakarta
Asih Handayani Slamet Riyadi University, Surakarta
Adcharina Pratiwi Slamet Riyadi University, Surakarta

DOI:

https://doi.org/10.59890/ijir.v3i4.2

Keywords:

Ease of use, Trust, Perceived Risk, Purchasing Decision

Abstract

This study investigates the influence of ease of use, trust and perceived risk on purchasing decisions among Shopee e-commerce users in Surakarta. A quantitative approach was employed, utilizing data collected through structured questionnaires. The target population comprised Shopee users affiliated with the FunRun community in Surakarta. A purposive sampling technique was used to select 100 respondents based on specific criteria. The analytical methods included descriptive statistics, multiple linear regression, t-tests, F-tests, and the coefficient of determination. Findings revealed that all three variables—ease of use, trust, and perceived risk—significantly affect purchasing decisions on the Shopee platform. The F-test yielded a value of 161.036 with a significance level of 0.000 (< 0.05), indicating model validity. The adjusted R² value of 0.829 suggests that 82.9% of the variance in purchasing decisions can be explained by the independent variables, while the remaining 17.1% is attributable to other factors

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