The Effectiveness of Patient-Centric Digital Marketing Strategies in Increasing Medication Adherence and Patient Engagement

Rehan Haider; Geetha Kumari Das

doi:10.59890/ijbmp.v3i3.37

Authors

Rehan Haider University of Karachi
Geetha Kumari Das University Rajasthan

DOI:

https://doi.org/10.59890/ijbmp.v3i3.37

Keywords:

Patient-Principal Marketing, Digital Strength, Medication Devotion, Patient Data, Mobile Energy Apps, Healthcare Ideas, Personalized Marketing, Digital Transformation in Healthcare

Abstract

The mathematical conversion of healthcare has opened new avenues for enhancing patient engagement and improving treatment adherence. Patient-in-the-middle mathematical marketing planning—rooted in embodiment, instruction, and continuous support—is being promoted by pharmaceutical guests and healthcare providers to address health effects. This study evaluates the influence of these strategies in embellishing cure adherence and supporting live patient data. The use of a real-opportunity dossier allows healthcare providers to monitor patient management and mediate promptly in cases of non-devotion. Despite these benefits, challenges to a degree dossier privacy concerns, mathematical learning gaps, and different approaches to technology pursue, specifically among exposed societies. The study further highlights moral concerns encircling targeted shopping in healthcare, stressing the need for transparency and trust. In conclusion, patient-principal mathematical marketing holds solid promise for reconstructing drug adherence and patient engrossment. When fairly implemented and tenderly created, these strategies can bridge ideas break, support informed in charge, and eventually contribute to better strength effects. Future research will focus on judging the general effectiveness, scalability, and patient delight guide these digital mediations across different healthcare settings and mathematical groups

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