To Study the Impact and use of Food Delivery Apps on Profit Margins of Local Restaurants in Ahmedabad City as Per Gen-Z Perceptions

Elango Mudaliar; Bharadhan Mudaliyar; Jignesh Vidani

doi:10.59890/ijbmp.v3i5.88

Authors

Elango Mudaliar L.J University
Bharadhan Mudaliyar L.J University
Jignesh Vidani L.J University

DOI:

https://doi.org/10.59890/ijbmp.v3i5.88

Keywords:

Online Food Delivery, Consumer Behaviour, Zomato, Gen Z, Restaurant Profitability

Abstract

The present study investigates consumer preferences and perceptions toward food delivery applications in the digital era. Data were collected from 128 respondents using a structured questionnaire, and analysis was conducted using SPSS software. The demographic profile revealed that a majority of respondents were male (71.1%), aged between 18–25 years (85.2%), and mostly students (62.5%). Regarding income, 59.4% reported having no income, indicating that the sample primarily consists of young adults or students dependent on others. Zomato emerged as the most preferred food delivery app (69.5%), followed by Swiggy (30.5%). Descriptive statistics indicated that respondents moderately agreed that food delivery apps are convenient (Mean = 3.39), offer a wide variety of choices (Mean = 3.58), and save time and effort (Mean = 3.46). However, neutral responses were observed regarding food quality and packaging (Mean = 3.33) and the belief that such apps are essential for local restaurants (Mean = 3.29). The reliability test using Cronbach’s Alpha (α = 0.866) confirmed high internal consistency among the six attitudinal items, indicating that the scale used to measure user perceptions is statistically reliable. Overall, the findings suggest that convenience, variety, and time efficiency are key drivers of food delivery app usage among young consumers. The study contributes to understanding user behaviour in the growing digital food service sector and provides insights for app developers and marketers to enhance customer satisfaction

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