Digital Entrepreneurship as a Driver Of Economic Transformation: Opportunities, Challenges, Capabilities, and Ecosystem Development in the Platform Era

Loso Judijanto

doi:10.59890/ijaeam.v4i4.207

Authors

Loso Judijanto IPOSS Jakarta

DOI:

https://doi.org/10.59890/ijaeam.v4i4.207

Keywords:

Digital Entrepreneurship, Digital Transformation, Smes; Platform Ecosystem, Digital Literacy, Dynamic Capabilities, Business Model Innovation, Fintech, Artificial Intelligence

Abstract

This article analyzes digital entrepreneurship as a multidimensional phenomenon that changes how business opportunities are identified, value is created, markets are reached, and competitive advantages are maintained. Based on a qualitative literature review method, the article synthesizes reputable journal literature since 2020 on the definition of digital entrepreneurship, platform ecosystems, dynamic capabilities, digital literacy, digital business models, digital financing, artificial intelligence, data security, as well as socio-economic implications for SMEs and startups. The review shows that digital entrepreneurship cannot be understood merely as moving sales activities online, but as a value creation process that relies on the orchestration of technology, data, networks, business model innovation, and adaptive capabilities. The main findings show that the biggest opportunities come from market expansion, lower business experimentation costs, the use of real-time data, the creator economy, fintech, and technologies based on AI, IoT, cloud, and blockchain. However, these opportunities come with challenges such as digital gaps, limited literacy and talent, cyber risks, dependence on dominant platforms, regulatory uncertainty, and pressure for continuous innovation. The article concludes that strengthening digital entrepreneurship requires an integrated strategy connecting digital entrepreneurship education, policy support, infrastructure, data governance, funding, incubation, and ecosystem collaboration. The research agenda moving forward needs to look into the impact of generative AI, digital sustainability, regional inclusion, and platform governance for small and medium enterprises

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