How Climate Change is Altering the Marketing of Agricultural Products and Influencing Consumer Demand for Climate-Resilient Foods in India

Abstract

Climate change is having profound effects on global agricultural systems, significantly influencing crop yields, food security, and consumer behavior. In India, where agriculture is a vital sector, these impacts are driving shifts in both production practices and marketing strategies. As unpredictable weather events become more frequent, the demand for climate-resilient foods—crops that can withstand environmental stresses—has increased. This paper explores the relationship between climate change and agricultural marketing in India, focusing on the evolving consumer demand for sustainable, climate-smart foods. The study examines how businesses are adapting their marketing strategies to align with these new consumer expectations, as well as the role of government policies in supporting climate-resilient agriculture. By analyzing trends in crop production, consumer preferences, and policy initiatives, this paper highlights the need for adaptive marketing strategies in response to climate change. The findings emphasize the growing importance of sustainability in shaping the future of agricultural marketing in India.