Communicating the Dynamics of Papal Conclave and Semiology of Smoke in Pope Leo XIV's Election in Digital Era: Implications on African Democracies
DOI:
https://doi.org/10.59890/ijir.v3i9.73Keywords:
Papal Conclave, Semiotics, Pope Leo XIV’s Election, African Democracies, Communication, Digital EraAbstract
The Papal Conclave, an ancient process of electing the Pope, has long relied on smoke signals—black for inconclusive and white for successful elections—as a universal semiotic language transcending cultural and linguistic barriers. In the digital era, however, these traditional symbols are increasingly mediated, reinterpreted, and amplified through online platforms, raising questions about transparency, accessibility, and public perception. This study, grounded in the Digital Generative Multimedia Tool Theory (DGMTT) and Semiotics, employs qualitative content analysis of international media, Vatican communications, and social media during the 2013 and 2025 papal elections to explore how digital dissemination reshapes the meaning and impact of smoke signals. Findings suggest that the integration of traditional symbols with digital strategies enhances global engagement, fosters real-time participation, and strengthens perceptions of transparency. By linking ecclesiastical communication with democratic discourse, the research highlights lessons for African democracies, recommending hybrid communication models that combine symbolic traditions with digital dissemination to promote civic engagement, trust, and democratic development
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